While Spotify may have more users worldwide, a report published by Digital Music News in July cited an anonymous source asserting Apple Music may have more paid subscribers in the US, based on proprietary and confidential reports. Samsung is one of the leading hardware manufacturers in the world, meaning integration across its devices will likely improve Spotify’s discoverability and further expand its user base. eMarketer’s figures include Spotify’s paid and ad-based services.īecause Spotify and Samsung are direct competitors to Apple in their respective markets, the partnership makes sense, as it puts them in a better position to challenge the iOS maker. That figure is expected to grow by double digits this year and next, before reaching 25.9% in 2022.
In practice, that means Spotify will be part of the initial setup process on any Samsung device, and Bixby will play songs from Spotify when a user asks for music.Īccording to eMarketer’s first-ever forecast, 20.8% of US internet users, or 58.4 million people, will listen to Spotify at least once per month in 2018. Under the agreement, Spotify will become the “go-to music provider” on all Samsung devices, including the Galaxy Home smart speaker, and will be fully integrated with Samsung’s voice assistant, Bixby. Not only did the company unveil its first smart speaker, the Galaxy Home, it unveiled a new partnership with Sweden-based streaming music service Spotify. While it's doubtful that this alone would cause Apple devotees to switch to Samsung, it does make the company a serious contender in the smart-speaker market.They also forecast that more than one-fifth (20.8%) of US internet users will listen to Spotify at least once a month in 2018.eMarketer predicts this partnership will further strengthen Spotify’s listener base, which is expected to surpass Pandora in 2022.Spotify will become the "go-to music provider" on all Samsung devices, including the Galaxy smart home speaker.Samsung and Spotify announced a new partnership this week.
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